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Google’s View Image Blunder — And How the Door has Opened for Bing

By | 2018-02-19T16:29:21+00:00 February 19th, 2018|Tech Help|

Google often makes changes to it’s search pages, sometimes they are relatively positive, but when they remove functionality it is bound to upset someone. Google last week decided to remove the option to View Image and Search By Image. These may not seem like large changes, and to be fair they are not huge changes [...]

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Future of “Diverse” Google Snippets For Search Marketing

By | 2018-02-05T17:06:54+00:00 February 9th, 2018|SEO|

Google has been providing “Snippets” for quite some time - providing additional, instant information that is easily digestible and perfect for voice search results. However, there have been any number of issues brought forth due to it. We have seen a number of complaints arise from the ‘service’ due to a large number of them [...]

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Google Bulletin – How Will This Affect Search Marketing?

By | 2018-02-06T11:43:18+00:00 February 7th, 2018|SEO|

However, this does open the door for real, hyper-local marketing in a way that is only currently possible through Twitter and Google My Business. The issue may arise that business are discouraged from writing too much about themselves (the old 80/20 rule) and as such we may end up with ‘Local Content Creators’ which are [...]

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How is eCommerce SEO Different from Regular SEO?

By | 2018-02-07T09:31:44+00:00 February 5th, 2018|SEO|

Search Engine Optimisation (SEO) has become more and more important in the modern eCommerce website. While Pay Per Click (PPC) advertising can increase a store’s traffic very quickly, SEO will ensure that your store receives traffic well into the future and without paying per customer. But it's important to understand that the SEO required for an [...]

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How Google’s Latest Update is Leading us to a Dystopian Future of Digital Marketing

By | 2017-08-11T14:13:19+00:00 August 11th, 2017|PPC, SEO|

  Google’s latest baby presents the ushering in of the nightmare-ish dystopian future that I’ve been dreading for a long time, at least that’s my perception... (Well, at least I’ve got that gag out of my system. Let’s move on, shall we?)   Google’s new Perspective API is, at it’s heart, a phenomenal piece of [...]

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The Ultimate, 38 Point Ecommerce SEO Checklist

By | 2018-02-07T09:33:51+00:00 March 7th, 2017|SEO|

If you have an ecommerce business, this post is for you. You probably already know of course that ecommerce businesses face their own unique set of challenges when it comes to marketing. There are so many ways that you can optimise your online shop to increase sales, and there also loads of other options for [...]

A Guide To Statistical Significance In Conversion Rate Optimization

By | 2018-02-07T10:49:30+00:00 December 28th, 2016|Tech Help|

Ok, just to warn you, today's post might get a touch technical. I am going to try to keep it as simple as possible, but this is an area that is important to CRO and split testing and if you want to understand the process in more detail you need to know what significance means. [...]

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How To Improve Your Rankings By Improving User Experience

By | 2017-08-07T10:04:04+00:00 October 3rd, 2016|UX|

You may or may not already realise this, but Google uses "user experience" in several ways to inform search results. It makes sense really, links and content are helpful, but the only way to be sure that content is good is to track how users respond to it. For this reason, it is important that [...]

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The Ultimate SEO Checklist:57 Tips To Make Your Internet Marketing More Effective

By | 2017-08-07T10:20:54+00:00 September 29th, 2016|SEO|

Warning: Today's post is a long one: I have decided to cover (almost) all of the SEO that I could think of. I'm sure I will have forgotten a few and my intention is to keep this post up to date as time goes by. So anyway, today's post is a very quick look at [...]

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Why Your Split Test Is Going To Take Forever & Produce Mediocre Results

By | 2018-02-07T10:48:35+00:00 August 9th, 2016|Tech Help|

Imagine for a moment that you are about to start using split testing on your website. You find a list of things that you want to test, maybe you have consulted a few blog posts like this one about obvious things to test with A/B testing software. You launch your experiment and you check every [...]

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