A Guide To Statistical Significance In Conversion Rate Optimization

By | 2017-03-23T10:14:34+00:00 December 28th, 2016|Tech Help|

Ok, just to warn you, today's post might get a touch technical. I am going to try to keep it as simple as possible, but this is an area that is important to CRO and split testing and if you want to understand the process in more detail you need to know what significance means. [...]

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Why Your Split Test Is Going To Take Forever & Produce Mediocre Results

By | 2017-08-07T10:08:27+00:00 August 9th, 2016|Tech Help|

Imagine for a moment that you are about to start using split testing on your website. You find a list of things that you want to test, maybe you have consulted a few blog posts like this one about obvious things to test with A/B testing software. You launch your experiment and you check every [...]

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Using Inspect Element To Create, Tweak & Debug Your HTML & CSS

By | 2017-03-22T16:46:10+00:00 May 9th, 2016|Tech Help|

As a web developer and SEO I spend a lot of time working with HTML and CSS, perhaps too much, since there is always something to be tweaked... And font-size adjusted, padding increased or color to be changed. When you write HTML you have an idea in your mind about how it should look, but [...]

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